{"id":132,"date":"2023-11-20T08:15:09","date_gmt":"2023-11-20T08:15:09","guid":{"rendered":"https:\/\/infolio.themescamp.com\/inner-pages\/?p=132"},"modified":"2024-01-25T19:52:47","modified_gmt":"2024-01-25T19:52:47","slug":"a-multi-platform-social-media-ecosystem-is-important","status":"publish","type":"post","link":"https:\/\/www.thebrandreligion.com\/index.php\/2023\/11\/20\/a-multi-platform-social-media-ecosystem-is-important\/","title":{"rendered":"A multi-platform social media ecosystem is important"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

A multi-platform social media ecosystem is important<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

<\/p>

Since concluding his acquisition of Twitter in October, Elon Musk has ushered in a wave of disruption that shows no sign of dissipating anytime soon. In the month that followed, Musk\u00a0laid off thousands of employees,<\/a>\u00a0leaving many essential departments and teams gutted. The site has now twice\u00a0delayed the rollout<\/a>\u00a0of its new $8-a-month blue check verification service citing account impersonation concerns. Former US President Donald Trump\u2019s account was reinstated following a Twitter poll, an act that\u00a0conflicted with claims from Musk<\/a>\u00a0that such decisions would be left up to a content moderation council. All of this has spooked both advertisers and users. The future of the platform is in limbo<\/p>

<\/p>

So, what\u2019s the lesson here? Putting aside political sentiments and whatever one may think of Musk, the situation calls for real introspection. Introspection on the purpose of social media, the importance of online communities, and the kind of online spaces brands and consumers congregate within. All this uncertainty puts the importance of a diversified online ecosystem into focus. Instead of walled social media gardens, we need options, options that cater to our content, communication, and information preferences.<\/p>

<\/p>

\u00a0<\/h2>

<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t
<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

The value of integrity and moderation<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

<\/p>

As much as Musk\u00a0reports<\/a>\u00a0that Twitter is hitting new records, there can be no denying the level of brand damage that both it and other brands have suffered since the acquisition. Users and advertisers feel alienated, unsure of how the site will remain not just popular but also how it sustains its \u201cstable\u201d state of being.<\/p>

<\/p>

Granted, it\u2019s still early days. Musk could ultimately move Twitter\u2019s business and operating model away from being dependent on advertiser revenue. But the damage is still being inflicted in real-time. Just recently, following another Twitter user poll, Musk announced the site\u00a0would offer \u201cgeneral amnesty\u201d to suspended accounts<\/a>, a move that has\u00a0set off alarm bells.<\/a><\/p>

<\/p>

With curatorship comes responsibility. No one wants their name appearing next to a 240-character racist rant or pictures of child pornography, and from a business side, that shows. Marketing professor and entrepreneur Scott Galloway\u00a0notes<\/a>\u00a0a correlation between company growth and shareholder value, and additional moderation, going so far as to declare Twitter is successful\u00a0because\u00a0<\/em>of moderation and not despite it. All this points to a platform that scrutinises user-posted content as being preferable. And let\u2019s be very clear: regardless of what people may argue, moderation and censorship\u00a0are not\u00a0the same things.<\/p>

<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

One app to rule them all?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

<\/p>

<\/p>

We must not underestimate the power of social media and how it\u2019s integrated into our daily lives. The medium has evolved beyond just being useful for instant messaging friends and family. Case in point,\u00a0TikTok is now a search engine,<\/a>\u00a0with young people using the app\u2019s algorithm to source information, a development that forms part of a greater trend in digital transformation.<\/p>

<\/p>

These platforms are important to people for varying purposes but they also draw specific people and demographics that help manifest their unique communities, forums, and groups. Reddit is a very different animal from Twitter in terms of moderation and engagement mechanism, so different people are drawn to it for different reasons. The same goes for TikTok and Facebook and everyone else. Multiple and diverse platforms can also encourage innovation, leading to new products and services that capture the imagination of their users.<\/p>

<\/p>

By relegating themselves to just one platform, brands miss out on new communities and methods of interaction. They disregard opportunities to expand their digital footprint. The social media experience is far from perfect for anyone, but as a practical source of communication, news, and entertainment, not to mention a critical tool for journalists and activists worldwide, it\u2019s a resource we must be grateful for and take care of.<\/p>

<\/p>

<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Like and subscribe for the future<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

<\/p>

<\/p>

<\/p>

Musk has inadvertently kickstarted a race to discover the next big and trendy online hangout. Open-source networking service Mastodon got a head start when it experienced a\u00a0dramatic surge in user signups<\/a>\u00a0following the Twitter acquisition. Just recently, the little-known app Hive\u00a0shot into the top 20 list<\/a>\u00a0on the US App Store. It\u2019s too early to tell if Twitter has permanently damaged its reputation to the point of abandonment. After weeks of watching people declare or imply their imminent departure from the site, we have yet to see any kind of major exodus.<\/p>

<\/p>

Twitter will not vanish overnight. Musk paid way too much for it for that to happen. Twitter and what\u2019s happening to it in terms of its user base is also not indicative of any world-changing social or cultural trend. As of Q2 2022, Twitter\u2019s number of\u00a0monetisable daily active users reached 238 million.<\/a>\u00a0Closer to home, South Africa had\u00a0only 2.85 million users in early 2022.<\/a>\u00a0That means there are many humans and entities across South Africa and the rest of the world that are not on this site.<\/p>

<\/p>

But whatever happens, brands and users alike need to keep an open mind regarding the platforms they use. Not just what they want platforms to do or how they regulate themselves, but what they want from them and the people they want to connect with. Get in touch with The Brand Religion<\/a> today to plot your brand’s social strategy<\/a>.<\/p>

<\/p>

<\/p>

<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

A multi-platform social media ecosystem is important Since concluding his acquisition of Twitter in October, Elon Musk has ushered in a wave of disruption that shows no sign of dissipating anytime soon. In the month that followed, Musk\u00a0laid off thousands of employees,\u00a0leaving many essential departments and teams gutted. The site has now twice\u00a0delayed the rollout\u00a0of its new $8-a-month blue check …<\/p>\n","protected":false},"author":1,"featured_media":6331,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,8],"tags":[],"class_list":["post-132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.thebrandreligion.com\/index.php\/wp-json\/wp\/v2\/posts\/132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebrandreligion.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thebrandreligion.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thebrandreligion.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebrandreligion.com\/index.php\/wp-json\/wp\/v2\/comments?post=132"}],"version-history":[{"count":5,"href":"https:\/\/www.thebrandreligion.com\/index.php\/wp-json\/wp\/v2\/posts\/132\/revisions"}],"predecessor-version":[{"id":6332,"href":"https:\/\/www.thebrandreligion.com\/index.php\/wp-json\/wp\/v2\/posts\/132\/revisions\/6332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebrandreligion.com\/index.php\/wp-json\/wp\/v2\/media\/6331"}],"wp:attachment":[{"href":"https:\/\/www.thebrandreligion.com\/index.php\/wp-json\/wp\/v2\/media?parent=132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thebrandreligion.com\/index.php\/wp-json\/wp\/v2\/categories?post=132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thebrandreligion.com\/index.php\/wp-json\/wp\/v2\/tags?post=132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}